Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." "Just fingers. How Bill Clinton, as first gentleman, could reshape role of first ladies. Who owns Gatorade: Coke or Pepsi? Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. They crossed paths when Rupaul came to the designer's offices for a runway show fitting; what ensued was more than 20 years of friendship that's still going strong today. Charles is an aspiring makeup artist from New York, who has amassed more . User Agreement and Privacy Policy and Cookie Statement and As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. The Duchess of York casts "no judgment" toward her nephew. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Science Monitor has expired. The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. I can be confident with bare skin and with a full face, he told the magazine. We want to bridge divides to reach everyone. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. Blueball is a vibrant true blue packed with silver star-shaped glitters. Her hair was brighter than the red carpet. As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. Its only 12 and today has already been so crazy. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. Its unsurprising, then, that James himself appears to embody those shifts. A religious liberty newsletter that is a must-read for people of faith. The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. Jamess selection may be a reflection of that change. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review under the charming heading of do things that dont interest you: Many things that end up being meaningful, writes social scientist Joseph Grenny, have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. ", "We instantly became friends," Roncal says of their meeting and longterm bond. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. Our team handles all of the business's "C-suite" roles (e.g., co-CEO, COO, CMO, CFO) as well as all daily administrative and operational responsibilities. In the company's 55 year history, there has never been a male star in one of their campaigns. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. James Charles is no exception," the beauty brand said in a release. Help keep The Christian Post free for everyone by making a one-time donation today. According to Huffington Post, it was only a year ago that Charles started his Instagram page. And the first male face of Covergirl brand. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. "Alaska Thunderfuck taught me recently about the importance of highlight on a dolls shoulder, so I dab it there, too.". Charles expressed his excitement for his new gig on his Instagram and Twitter. "This type of nonsense has got to be called out. We are trying out Willam's new line of makeup Coverboy. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. Makeup artist James Charles is making history. I think thats a part of the story here, too.. Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. By subscribing to this BDG newsletter, you agree to our. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. logged you out. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. 2023 BDG Media, Inc. All rights reserved. Does Coverboy cover boy? IE 11 is not supported. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' Goldie is a golden base with green undertones and holographic glitter. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. Nor is it the brands first attempt at breaking down barriers. For one thing, James has a considerable social media presence in a world that increasingly values social media. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. The Christian Science Monitor has expired. Hearst Magazine Media, Inc. All Rights Reserved. Already a subscriber? I can't wait to see where this opportunity takes him! In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Here are some of his different makeup creations that prove just how talented he is. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. coverboy makeup name change. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. For an optimal experience visit our site on another browser. You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. Take our 'parent company' quiz! Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. Of course, Willam's been beating his face for ages. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. "I'm aware of the other drag artists with makeup lines . He couldnt be more excited about the news! Log in to hide ads. The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. Oh, and he just became CoverGirl's first ever CoverBoy! subscription yet. Hear about special editorial projects, new product information, and upcoming events. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. At the age of 17, Charles is breaking boundaries and doing it in style. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Hope youll give us another try and check out some other articles. CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. Red flags that you're dealing with a man-child. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. You read that correctly: The newest CoverGirl is a boy. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". The Mally. James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Were at the cusp of potentially electing the first woman president of the United States, so we know that theres a shift going on in terms of gender norms, LaBennett says. James Charles is no exception. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. Ad Choices. See the entire range of limited-edition, face, eye, and lip products below. In the course of a year, teen makeup artist James Charles has gone from starting an . So I retook my senior photos & brought my ring light with me so my highlight would be poppin. James Charles at Gucci's Met Gala after-party on May 6. Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. Press question mark to learn the rest of the keyboard shortcuts That just means more revenue for them.. Why start a makeup line now? Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. After DragCon, COVERBOY will be available on shopcoverboy.com. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. The end of gendered toys? Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. To say that Charles is talented would be an understatement. A weekly digest of Monitor views and insightful commentary on major events. Your California Privacy Rights. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. One of the makeup industrys largest brands took a big step forward on Tuesday. The Best White Eyeliners for Brighter and Bigger Eyes. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. Follow Facebook.com/CosmoBeauty. Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. All rights reserved. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! To enjoy our website, you'll need to enable JavaScript in your web browser. Our work isn't possible without your support. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) I've Been Single for 8 Yearsand I Blame My Makeup. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. And if that means shopping COVERBOY, then hey, it's a win-win. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. "You owe it to yourself to take the time to discover and have fun," he advises. We change lives. CoverGirl is giving gender stereotypes a much-needed makeover. These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. Tea. It's fun to play with the trends, but you want to keep going back to the classics. Willam wears Coverboy Lip Varnish in TruBlu. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. You do you, yknow?". Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching.