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by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). Racing Sponsorships. It takes only a couple of minutes. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. Specify the Event. E@!Euq[dIV%ehJQ5$ You now have to deliver on your sponsor's expectations and, if possible, exceed them. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. Include methods like cheque, e-transfer, PayPal, etc. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. Include references to your relationship-building conversations. The car sponsorship proposal template is a sponsorship proposal that you write when you need to buy a car for either racing, among many more duties. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. Type text, add images, blackout confidential details, add comments, highlights and more. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. NO! Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. You and any potential sponsors need to work together to achieve what you both need. Without sponsors to impress or big prize money to win, were racing simply for the fun of it. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. 0000000839 00000 n
And you're not alone. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. The cover letter, in this context, includes your introduction, the purpose of the sponsorship proposal, the nature or type of the event (for which sponsorship is required), etc. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. This is how you present yourself as a racing driver and show your value to potential sponsors. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. 0
Strongly Agree 9.61%. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. To be clear; for every dollar they give you, they want(need?) w$ 4iw*\xKLZwI[}K|=Q|>W`! Do not plead. Before approaching a sponsor, draft a proposal first. 68 11
Dont expect to be sponsored for long. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. So go the extra mile. Always be thinking of ways to reach new people. Team Racing Sponsorship Proposal Our desire . Dont feel like you need to include a shiny proposal document in the first instance. Redline360. What assets of your property could potentially provide a good match for your sponsor's objectives? Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. Collect evidence throughout the race season testimonials, statistics, etc. Try and see the positive in every situation. 2. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. Have a question? Your approach should include details of how youll provide value to them. This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. Where can I find sponsorship opportunities? Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. Our series (Star Mazda or FF2000 Championship) usually serves as a support race 02. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. Are you looking at club racing as a stepping stone to Going Pro? This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. This is the part that actually attracts your potential sponsor. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. You also may be able to offer experiences, such as hosting the company at the race track. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! I could not find the sports car of my dreams anywhere. Sponsorship Proposal. This is a more simple document that tells your story. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG:
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F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. Want to race with packed stands and screaming fans? It does not mean that it must include false claims or misleading information. This means trying to figure out: Listen. Are you posting regularly? Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. Disagree 0.87%. If you dont know the difference between features and benefits are then a motorsport proposal template might help you out. Is your audience someone who will actually buy their product? Steps. One of the first things a prospective sponsor will do is check out your social media accounts. The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. Your sponsors would base their decision on how you're going to help them in exchange for their support. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. 1. Fast shipping, quality parts. The marquee value of your corporation's name affiliated with the Pearson Racing. Its so much easier to close a sale with someone youve already built a rapport with. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Take a look at this blog post for an updated list. The design proposal sponsorship is easy edit in InDesign. Treat the race car sponsorship proposal as a business transaction. xref
The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. Any accomplishments in racing you have achieved. In return, the racer gives the organization publicity and extras, such as personal appearances. Text of Pravega Racing Sponsorship Proposal. Through my time running Time Trial and Racing contingency prizes have long way to cutting my running costs. Why you do it. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. The Complete Guide to Motorsport Sponsorship. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. Racing cars is a very expensive pastime. If you get into Pro Road-Racing, they sell tickets for events, but aside from one-off popular events (like 24 hours of Daytona) there are still very few people in those stands. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. There are sponsorship opportunities wherever you turn but you need to think outside the box. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. Dont just approach motorsport press for coverage. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. %PDF-1.3 Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. This way both the parties enter into a sponsorship contract or sponsorship agreement. Include bosth posed shots around the car, so the sponsor gets to know your face, and shots of races. I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. Collect this information together when it comes to talking about renewal. A fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. Talk to mechanics, auto shops or dealerships. Instead, provide a general overview, such as "Parts alone last year cost $X.". Print out the letter and mail it or hand-deliver it to the potential sponsor. But with good content and a consistent posting strategy, you can grow your following and increase your reach. 0000002058 00000 n
This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Look through the instructions to learn which data you must give. Read on for a step-by-step guide to getting sponsored. Harvick has spent 23 seasons in the NASCAR Cup Series. Research the sponsor you are targeting. Sponsorship Proposal For . Write down all important facts, such as the biographies of the racers and the team's success rate. Sign it in a few clicks. Download this 100 percentage editable presentation and get access to our highly . All forms provided by US Legal Forms, the nations leading legal forms publisher. Nationally Televised racing is just that. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. Argument template relies upon theory and the author's experience teaching this talent. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. Consider checking out Oval Track racing. Create a portfolio, be presentable and professional. Be sure to include a call-to-action so the decision-maker knows what you want them to . Buy tickets for a NASCAR or F1 race. 2. Be sure to target each proposal to the specific potential sponsor. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. endstream
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Dont let imposter syndrome get the best of you. Figure out what you can offer to a potential sponsor. This is where your niche makes things easier. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Our packages range from $1,000 personal sponsors to premier. Consider trade magazines, local newspapers, and blogs too. Assess whether what you can offer will help them reach their goals in a broad sense. The objectives for your first contact with potential sponsors are to (1) come across as a credible partner and (2) secure a follow-up meeting or call. 68 0 obj
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But avoid: Well done on getting to your first sponsor meeting! There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. If you want to run in one of the very few racing series that do get sponsors and prize money? Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. If you let racing get too close to Work all the fun goes away. Go more into depth with your research to get a sense of their specific goals. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. This will re-iterate facts about the event benefits, and features. Take notes. The NHRA secured its new title sponsor, Camping World, after a series of interactions . If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . The sponsorship package underpins the agreement fire your organization and your sponsor. Sponsorships help defray these costs. Which is why in this definitive guide we aim to give you crucial tips and step-by-step advice to help you find your way to a successful sponsorship, whatever your event's stature. Want to sit next to thousands of screaming fans? How do I write a sponsorship proposal? The term influencer is relatively new, but the concept has been around for advertisers for a long time. Businesses who sponsor drivers will pay money or provide free (or more likely. A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. 0000000902 00000 n
Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . "What does my event have to offer to potential sponsors?". After all, they're after your event as much as you're after their sponsorship! Keep this in mind with everything you do regarding sponsorship. . You might be operating in a specific niche (see below for more details) or area. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. Open the template in our online editing tool. Generic sponsorship proposals have little chance of convincing would-be benefactors. This can include hospitality, stickers on a car, events etc. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. You might be operating in a specific niche (see below for more details) or area. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. We work together, help each-other out, and do all we can to make sure well have a great race. 78 0 obj
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By getting your name into the press, your message is spread further than your existing audience. Treat your Race Team as a Business. Available on your favorite podcast player. Dear Sponsor Man, Can you sponsor me? You need to think about why a business would spend money to sponsor you. yFp*BdD6Th|n:MB+FQ2H.7(`GnJU/pL@jgU:5vy:o.1'4;ciII_9'd\H
CnIX+h9=veJNIG4J^ aND[PMqd4re3@YqW^>:>@=ApLiR&s[}.Fm dA (TQ~jxl2,* It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. Instagram is a powerful platform for building a following and promoting your racing brand. Think of it more like a sales deck. Expect serious, cutthroat competition with the higher stakes. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. If you can convince a company to sponsor you, but that company doesnt quickly see the value. This clean sponsorship proposal design fits all kinds of projects. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. These are generally labor services vs paying cash or parts. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. 4+ Racing Sponsorship Proposal Samples 1. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Try reframing any negative thoughts into something more positive. However, getting more followers on Instagram can be challenging, especially with so much competition out there. An initial deposit of ($ amount) must be paid on or before (date).